CHINA AS A HUGE POTENTIAL MARKET FOR INDONESIAN INBOUND TOURISM INDUSTRY

CHINA AS A HUGE POTENTIAL MARKET FOR INDONESIAN INBOUND TOURISM INDUSTRY

Padriadi Wiharjokusumo
Email: knb.ministry76@gmail.com
Tourism and Hotel Academy of Darma Agung

Abstract

Indonesia is expected to attract more Chinese tourists through active tourism promotion in China, such as the 12th China International Travel Mart (CITM) and the World Expo Shanghai China (WESC) 2010. Besides, the Indonesian government has been improving security and providing comfort for foreign tourists. Supporting infrastructures such as transportation, especially daily direct international flights Jakarta-Beijing, has been improved and increased. Chinese tourists are the fifth largest in Indonesia after Singapore, Malaysia, Japan and Australia. In 2011, as many as 470,000 Chinese tourists visited Indonesia out of total 7.65 million of foreign tourist.

However, that not much information could be obtained by the Chinese tourists about Indonesia's tourism. 80 percent of them know Indonesia's tourism via the Internet whereas tourism information in the Internet is dominated by Bali.

The purpose of this article is to determine the opportunities related to increase in the number of Chinese tourists travelling abroad, particularly for Indonesia. Research was conducted by studying the current publications, gathering and researching empirical statistical data and examination of case studies. Article presents the results of one of the first systematic scientific researches on this topic in the region.

Keywords : tourism, Indonesia, China.

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